About the Show:
What does it take to become a hot company? And, what are the real secrets behind successful PR strategy in today's fractured media landscape?
Hesser Communications Group CEO Amy Hesser takes us inside the minds of movers and shakers on the front lines of the new media frontier who are orchestrating "it" status for the companies and organizations they are working with daily.
About the Host:
Recognized as one of the top women in tech and healthcare PR in the U.S., Hesser Communications Group CEO, Amy Hesser is celebrated for her work in preparing start-up companies to position their stories in compelling contexts and present them in ways that transcend old school media relations. As a former broadcast journalist, Hesser has a knack for leveraging her media insider insights toempower the people and organizations she works with as they gain global exposure in top tier outlets ranging from TechCrunch, The Huffington Post and The Today Show, to The Wall Street Journal, Investor’s Business Daily, USA Today, and The Associated Press. As founder of Hesser Communications Group, she enjoys leading an elite team of PR professionals, recognized social media thought leaders, and award winning journalists who as a team consistently orchestrate game changing, news leading coverage.
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